Interflora, the UK florist company jointly owned by 1,850 member firms, has agreed a takeover by venture capitalist 3i. It is thought that increasing competition from the supermarkets has persuaded members to vote for the sale.
Despite the competition independent florists believe that they have a bright future since their great strengths are service and skills which cannot be matched by the supermarkets. The florists offer same day delivery, often in a matter of hours, which is a service not offered by the larger outlets. In addition the independents have specialist skills in designing arrangements and displays.
Source: BBC
A point to remember when buying flowers is that they have their own special language so Check the meaning before you buy flowers online.
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